How to Turn Your Meta and Google Leads into Tattoo Bookings Copy

Oct 15, 2025
Get more bookings from your Meta and Google Ads leads. Discover simple, proven follow-up strategies to turn tattoo enquiries into paying clients.
Don’t let your tattoo enquiries go cold. Turn every lead into a real client with this simple follow-up strategy.
Running ads on Meta and Google is one of the fastest ways to get new tattoo enquiries. But getting the enquiry is only half the job — the other half is turning that lead into a booked appointment.
From our work with artists and studios across the world, we’ve found that many struggle to fully utilise the leads they get from ads. That’s not unusual. Follow-up can be a challenge when you’re busy tattooing or managing the day-to-day.
The good news? There are proven, simple steps that can dramatically improve your booking rate.
Speed is everything
Multiple studies have shown that the faster you respond to a lead, the more likely you are to book them:
35–50% of new sales go to the business that responds first.
Responding within 1 minute can increase conversions? by 391%.
90% of texts are opened within 3 minutes, making SMS one of the quickest ways to reach people.
The right channel matters
Email has its place, but for tattoo enquiries, faster and more personal methods work better:
SMS has a 98% open rate, compared to 21.33% for email.
Real-time welcome emails can achieve a 91.43% open rate and 26.9% click-through rate.
For many artists and studios, the most effective first step is a quick phone call to confirm a consultation or booking. If you can’t reach them right away, follow up instantly with a WhatsApp or SMS.
Persistence pays off
A single follow-up often isn’t enough. The data is clear:
90% of sales close between the 5th and 12th follow-up.
44% of businesses stop after just one attempt.
A polite, well-timed sequence of messages can make the difference between a missed opportunity and a booked appointment.