Don’t let your tattoo enquiries go cold. Turn every lead into a real client with this simple follow-up strategy.

Running ads on Meta and Google is one of the fastest ways to get new tattoo enquiries. But getting the enquiry is only half the job — the other half is turning that lead into a booked appointment.

From our work with artists and studios across the world, we’ve found that many struggle to fully utilise the leads they get from ads. That’s not unusual. Follow-up can be a challenge when you’re busy tattooing or managing the day-to-day.

The good news? There are proven, simple steps that can dramatically improve your booking rate.

Speed is everything

Multiple studies have shown that the faster you respond to a lead, the more likely you are to book them:

• 35–50% of new sales go to the business that responds first.

• Responding within 1 minute can increase conversions? by 391%.

• 90% of texts are opened within 3 minutes, making SMS one of the quickest ways to reach people.

The right channel matters

Email has its place, but for tattoo enquiries, faster and more personal methods work better:

• SMS has a 98% open rate, compared to 21.33% for email.

• Real-time welcome emails can achieve a 91.43% open rate and 26.9% click-through rate.

For many artists and studios, the most effective first step is a quick phone call to confirm a consultation or booking. If you can’t reach them right away, follow up instantly with a WhatsApp or SMS.

Persistence pays off

A single follow-up often isn’t enough. The data is clear:

• 90% of sales close between the 5th and 12th follow-up.

• 44% of businesses stop after just one attempt.

A polite, well-timed sequence of messages can make the difference between a missed opportunity and a booked appointment.